Getting in the habit of wearing a helmet is difficult.  Helmets have a bad reputation for being uncomfortable and unfashionable.  But the benefits of protecting your brain are huge.

It only takes one bump of the head to cause lifelong brain damage or serious injury.  In fact in places like the United States, traumatic brain injuries are the cause of upwards of 85% of all bicycle accident deaths.  Despite this, roughly less than 20% of all bicyclists wear helmets!

Injury, or even worse, death are in this case entirely preventable.  Also, thanks to modern helmet making materials and techniques, the usual worries of comfort and style are gone.

This is why we’ve re-stocked on these super rad looking Giro Sutton helmets.  Casual, low-profile, lightweight, comfortable, stylish, breathable, etc. the list of benefits this helmet offers goes on and on.

Available in several awesome colors and a toned-down satin finish, this helmet also has a couple function details: a bill to keep the sun and rain out of your eyes and reflective detailing on the back for extra visibility while riding at night.

At only ¥688 we feel it’s a fair bargain for keeping yourself safe and alive indefinitely.